I don't think this product is a suitable cleanser for newborns or babies. The third abundant ingredient of this product is sodium laureth sulfate (SLS). SLS is a strong cleansing and foaming agent often used in detergent. It could be extremely drying and cause skin sentisization. SLS denatures skin proteins, which causes not only irritation, but also exposes deeper layers of the skin to hostile environment.
Besides the product also has fragrance, which is irritating for not fully-developed baby skin.
Safety alert: Elevated
review based on scientific information of the product ingredients.